What is balloon printing?
Balloon printing is quite simply the process of putting some kind of image onto the surface of a balloon. Balloon printing companies have been around for a long time, but modern printing techniques and new equipment are helping to improve the scope of what sort of balloons can be printed on, and what logos can be applied. Many companies and individuals are starting to realise the prospective benefits of balloon printing.
Balloons can have multi-coloured designs printed onto their surfaces, and this can be increased by using smart designs and utilising the colour of the balloon itself. It is also possible to print onto both sides of any balloon, so no matter where people are standing in relation to the balloon they ought to be able to see the printed images. Printing can be put on to both latex and foil balloons.
This article hopes to highlight just a few of the possible uses of personalised, branded balloons. I hope you find it useful.
Advantages
Balloons are great because they are not an overly expensive thing to get hold of. Even the more fancy balloons do not have to cost the Earth, and when you compare and contrast prices with many of the alternate options you can easily see the monetary benefits of branded balloons.
One of the most exciting things about using printed balloons at any type of event is the great flexibility they offer. Today's balloon technology allows such a wide range of shapes, sizes and colours that you can really let your imaginationrun wild and allow your imaginative side to take over.
This versatility becomes even more significant when you start using balloons collectively to create balloon strings or sculptures. You can combine different coloured balloons to great effect and create bold patterns, or use different shapes and sizes of balloons to create eye-catching displays.
Another fantastic benefit of using balloons is that they are incredibly light. This makes them very easy to move about and to sculpt into various sculptures. You won't need to hire moving men or forklift trucks to get them to where you want them to be! Another great advantage is that if you are going to fill them on site, many hundreds of balloons will fit into a handbag.
Why not get creative or create your very own custom printed balloons to give as presents for family members or a loved one?
For social events
Getting a set of your own, customised, printed balloons for a social event always adds an additional factor of fun and fascination to what you are doing. Whether the function you are attending is a relatively formal affair, such as a grand dinner party, or a very informal celebration, such as a stag or hen party, you will discover that printed balloons can really make the night stand out.
Wedding parties
Wedding parties are the perfect occasion for usingprinted balloons to spruce up your location. They are both formal and informal events at the same time, with a sincere purpose but also a focus on having fun and enjoying the day.
During the wedding meal, photo-taking or any other formal announcements, you can use some smart balloons printed to complement your surroundings. Then when the partyreally begins you can have a selection of fun balloons with a personalised wedding message. Or how about balloons printed with either the bride or grooms picture to show which side of the family you are on?
Stag & hen nights
Stag and hen nights are usually fun occasions, and more often than not they will entail some form of dressing up or decoration. So why not make use of printed balloons as a way of "jazzing up" your night and truly making your party stand out from the masses. Here are just a few ideas.
L-plate balloons. One of the more recognisable elements of a hen party is the bride to be donning driving L-plates on their clothing. It is a time honored touch that usually makes the lucky lady stand out from her party of hens. But there is no reason to limit yourself to embellishing outfits. Why not print an L-plate on a large balloon and affix it to the bride to be. Then everybody will easily know who to watch out for during the rest of the night!
Nickname balloons. Groups of guys out on stag nights will frequently have their pictures and nicknames used by their friends printed onto a t-shirt or top. But again, why stop at the outfits? You can print faces, nicknames, or just about any other funny facts onto personalised balloons and give them out to members of your stag group.
Decorating functions
Branded balloons at events do not have to be hugely conspicuous or gaudy. In fact, you will discover that there are several ways that you can arrange printed balloons to create very elegant effects. At many formal events, such as award ceremonies or grand birthday parties, balloons can turn out to be an interesting piece of furniture as opposed to an outlandish assertion. You can probably think of more than one occasion that you have witnessed this.
The fantastic flexibility that comes with using balloons at events means that they can be both promotional and ornamental. You might use a printed pattern on the balloons and then assemble lots of them together to give the impression of dynamic wallpaper! On the other hand you could use the surface area of the balloons to print your corporate branding or information you want to get across to your guests.
If you are filling printed balloons on location then helium gas cylinders will supply the necessary amount of gas to fill them.
For corporate events
Whilst many of us associate memories of balloons with birthday celebrations when we were youngsters, printed balloons can also be used in a more grownup environment. The use of printed balloons can actually be very beneficial in the business world. Whilst they are not an obvious choice, there are creative ways to use balloons for corporate purposes.
Exhibitions
Anybody who has had a space at a corporate exhibition will know just how much competition there is for space and quite how hard everybody tries to bring potential customers in their direction. If you utilise the standard strategies of marketing to your exhibition display you will discover that you need to spend a lot of time, and often lots of money, to truly stand out. But rather than just competing on the same playing field as your competitors, how about taking to the skies to get one over on them?
Advertising potential
If you are using helium filled balloons to help advertise your organisationthen you will be immediately at an advantage. As we all know, helium filled balloons are lighter than the air around them and will float upwards. With the right amount of string linked to the balloon you will be setting your corporate identity in a space over and above the reach of regular advertising.
Just like printing your logo or company message onto carrier bags or other packaging, printing onto balloons provides a mobile marketing space that you don't have to transport around yourself. Every time you hand out a printed balloon to a visitor at the exhibition, you are effectually giving out a promotional item for your firm that will be movingaround.
Another great advantage of using printed balloons as a corporate advertising tool is the price tag. No matter what condition the overall economy may be in, firms are continually looking for the most cost-effective ways to promote themselves, and printed balloons are undoubtedly one of these techniques. For a relativelylow price you can get hold of a good number of balloons, all printed with your customised message.
It is important to note that using a 100 percent balloon-based treatment as your marketing strategy won't always bring the results you are looking for. It is a great deal better to use printed balloons as one part of your advertising campaign.
B-loony is a custom balloon printing company with staff that mixes passion and experience within the printing market.
Balloon printing options
There are two primary types of balloon that can be printed on; latex balloons and foil balloons.
Latex balloons are the most typical type of balloon. They are the teardrop shaped balloons that are somewhat rubbery in texture. They now come in a wide range of colour options, and you can even get balloons that are semi-transparent or have a metallic finish.
Foil balloons are in fact made from mylar, and rather than being formed of one solitary piece of material they are more commonly made by sealing two independent pieces together. This hemming procedure allows for a vast range of different shapes, including stars and hearts.
The environmental impact
Balloons are a consumable item, therefore people are often worried about the effect they have on the environment. The good news is that balloons are in fact quite an environmentally friendly product and using them will not have a damaging effect on the planet.
Latex balloons are made of a material called natural rubber latex (NRL) which is collected from trees in tropical areas. The trees are simply tapped for their rubber rather than chopped down, and the cultivation of rubber tree plantations actually helps to avoid rainforest deforestation.
They are also biodegradable and can actually be used on the compost heap! Latex balloons will decompose at different rates according to the conditions they are left in, although testing has shown that they will usually decompose completely within 6 months.
Get your own printed balloons
Hopefully this article will have highlighted a few of the situations that printed balloons are well matched to, and maybe you are already thinking of an upcoming event where balloons would make a great party piece.
If you want to learn more about obtaining your own customised printed balloons, there are many businesses that are now offering balloon printing as a service. By exploring on-line you will be able to locate a balloon printing company that could help you out.
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